Organizational Behaviors Campaign

THE ASK
The organization restructured and rebranded in 2021, and they needed to establish a shared culture and reestablish trust. This three-year project culminated in the launch of the ‘Core Behaviors’ set of shared values that then needed to be socialized, adopted, and integrated into the employee lifecycle.

MY ROLE
Staff needed to understand the behaviors, adopt them, and access resources across 40+ countries. I created and executed a communications campaign that would prompt behavior change, which included techniques like sharing video testimonials from team members, a toolkit for managers, and guides to integrate them into hiring and onboarding. I also created a user-friendly SharePoint site that acted as a central space for staff to explore and integrate the ‘Core Behaviors’ into all processes (think: hiring, onboarding, performance, team norms). It contains overviews of the behaviors, a toolkit to employ them in different functions, and examples of them being used in action. I was the lead designer and content creator, responsible for the graphics and advisor on written content to maintain alignment with organizational branding.

THE RESULT
The organization has successfully integrated these behaviors and they were widely adopted into key employee lifecycle processes.